Also Revel’s Facebook page bears their brand new slogan: Gamblers Wanted
It is the first good news since Atlantic City’s casino that is newest exposed: finally, a marketing campaign appears to be working, and July’s numbers reflect the improvements every-where within Revel Casino-Hotel.
New Campaign Working
Having its seemingly apparent ‘Gamblers Wanted’ campaign including a sign that is massive close to the front side of this casino Revel has apparently managed to get clear that their former no-smoking, chi-chi attitude is away because of the Atlantic Ocean tides, and a more royal vegas slots approachable ‘come on in and invest your money’ tactic is working for them.
Revel’s revenues for July had been $23.4 million, from the combined take from both slots and table games, which represents a dramatic 33 percent jump from last year.
‘I think the July results clearly mirror the impact of the ‘Gamblers Wanted’ campaign,’ said Jeffrey Hartman, Revel’s interim CEO.
Overall, however, Atlantic City casinos is wanting more gamblers; the figures for most of the beleaguered gambling town’s casinos continued to freefall, with a nearly 4 percent fall compared to 2012, according to numbers released by the state’s Division of Gaming Enforcement. Truly the only other casinos that showed gains besides Revel had been Borgata, up 19 percent, and Resorts Casino Hotel, by having a 6 % jump compared to year that is last.
Helping the July numbers, evidently, was the July Fourth holiday tourist influx. Officials state there was an almost 7 percent increase in Atlantic City Expressway toll plaza traffic that is the throughway that is major drive to Atlantic City. Similarly, they say 7 % more site visitors stopped during the given information centers that surround the Atlantic City Convention and Visitors Authority.
And despite the call for those prepared to wager, it appears that at last Atlantic City’s efforts to mimic just what has worked for years in vegas namely, non-gaming draws like headliners, retail and fancy restaurants can be working; a sold-out performance by pop songstress Beyonce and the Atlantic City Food & Wine Festival both served as good draws for more tourist activity.
‘There is no question that special events in Atlantic City are a major draw for tourists,’ stated Jeffrey Vasser, president associated with the Atlantic City Convention & Visitors Authority. Vasser added that Convis events this year have pulled 212,950 attendees to AC, while putting 40,772 room nights and $64 million in meeting ancillary spending into the coffers of hotels, gambling enterprises and retail.
Needless to say, while one good month is good, for a property like Revel which has been plagued with poor numbers since it exposed just 15 months ago, an ongoing winning streak will probably be required to convince investors that the worst has ended. To that end, Hartmann says there will be more of these incredibly creative promotions unleashed after Labor Day.
‘We’re reasonably confident that we are able to maintain industry share figures,’ Hartmann said, hedging his wagers.
The casino went into major rebranding mode after a Chapter 11 bankruptcy filing this Spring, from which it emerged with brand new ownership and a new interim that is( CEO in Hartmann. He claims the basic strategy is to re-position the casino from ‘luxury’ to more of an ‘everyman’ variety of home.
‘we have been profoundly grateful that many Atlantic City gamblers are giving us a chance that is second’ Hartmann said.
Two $1 Million Prizes Awarded from Ohio Casino Customer Name Mixup
Two patrons with all the name that is same took home $1 million following an Ohio casino mistake
As soon as the Horseshoe Casino in Cincinnati held a $1 million drawing for customers for a Saturday night, the house was packed. The drawing had been televised and plenty of local news were on hand to get a glimpse of the winner. The announcer drew the name that is winning said:
‘Our next millionaire from Cincinnati is: Kevin Lewis!’
You Profit! No, Wait, YOU Win!
It was the moment of a life time for Kevin Lewis, who was in attendance that night. He had been there with his fiancée, and the two began to commemorate, gathering the giant check and accepting the adulations of the crowd that is adoring.
And that’s about when the casino noticed they had a major problem on their arms.
Kevin Lewis, as it turns out, isn’t exactly a name that is rare. And while one Kevin Lewis was in the audience at the casino, another one ended up being watching on tv, waiting to see if he’d win the drawing. And as it ended up, it absolutely was the Kevin Lewis at home whom was the real winner not the one at the casino.
Once the presenters realized they conferred with casino officials in order to make a decision on what to do that they were awarding the prize to the wrong man. There were certainly plenty of solutions to them: only the rightful winner ‘deserved’ the money, and many such mistakes are resolved by giving the unfortunate and incorrect ‘winner’ a token prize or very little.
But the Horseshoe made a decision to simply take another approach. Rather than make the men bother about which one could ultimately receive the prize, they merely awarded two million dollar awards alternatively: one to each Kevin Lewis who had taken part in the contest.
‘This was our blunder,’ said casino general manager Kevin Kline in a statement. ‘So in line with our dedication to do the thing that is right our visitors, Horseshoe awarded a $1 million prize to each associated with the males.’
The ‘correct’ Kevin Lewis hasn’t had comment that is much the situation, and his prize cash was never ever actually in question. But the Lewis who showed up during the casino that night is grateful that luck was on his side.
‘When I heard my name we said, ‘God finally gave me a win that is big” Lewis told local television station WCPO. He later attributed their win to simply ‘being within the right place at the proper time.’
Six Degrees of Separation
Incredibly, the two winners have a complete lot in accordance. Not just do they share a title and play at the same casino, but they both live within the city of Cincinnati, are both within their 50s, and are both engaged to be married making the mix-up even more bizarre.
One of the chief reasons for a casino being therefore generous in a situation such as this one is certainly to generate the right PR, and the Horseshoe may be the big champion on that account. On social media sites like Facebook, the Horseshoe’s page was inundated with messages praising their decision, with most clients seeing it as being a classy move by a business that ended up being under no obligation to give down the additional money.
Caesars Entertainment Misses A put in Macau
There will not be any Caesars Entertainment casinos in Macau
The most lucrative gaming destination in the world Caesars Entertainment Inc. sold off its 175-acre golf course land that borders Macau’s chi-chi Cotai Strip last week in what may have seemed like an odd move for a huge casino conglomerate that is one of the few without presence in Macau. A asian developer reportedly paid $438 million for the property, and it should officially change hands by the end of the entire year.
The big questions is, why?
No License to Deal
it might revolve around Caesars’ ability to secure a gaming license; or absence thereof.
The casino giant purchased the course area back 2007, for $578 million, then called the Macau Golf course, looking to turn it into another casino-hotel complex like rivals Las Vegas Sands, Wynn Resorts Ltd., and MGM Resorts International have all done so successfully in the decade that is past. But, it was maybe not become, plus in retrospect, Caesars CEO Gary Loveman says it was a blunder that is huge and one they are nevertheless spending for. Caesars had been also offered a Wynn Resorts sub-concession back in 2006, but nixed the chance; a move that was obviously a bad one looking back, Loveman admits.
The problem is based on the truth that the Macau government has cut off issuing any additional video gaming licenses beyond the present six concessions and sub-concessions, so Caesars types of shot by themselves into the base by not using the Wynn deal if they could. Never having themselves submitted a credit card applicatoin straight back in 2001 following the lifting of a 40-year monopoly in Macau by billionaire businessman Stanley Ho Caesars, still known as Harrah’s Entertainment in those days has no second chance to get into the most profitable gambling region on the planet now; an unfortunate reality for a company that carries the highest long-term debt load of any casino conglomerate on the market: an astonishing $23.7 billion.
Macau has held the #1 gambling revenue-producer spot for quite some time now; the Chinese Administrative that is special District in $38 billion in 2012, beating Las Vegas six times over. Year and just since the start of 2013, Macau has shown an increase of 16 percent over last.
Caesars is busy doing some major internal business reorganization: it’s spinning off its Las vegas, nevada Planet Hollywood casino, its interactive gaming business (the company’s WSOP-branded online poker is next in line to introduce in Nevada) and a fully planned Baltimore casino into a separate business that will likely be majority-owned by the parent.
Clearly, buying and selling property for a profit is also not just one of Caesars’ most readily useful decision-making skills either; the business took a $101 million write-down on the land, which they had called Caesars Golf, when they use it the market a year ago, and even that leaves them $40 million in the red, by our calculations, following the sale. Caesars says they expect to the anticipated $420 million in proceeds through the sale to cover their debt down.